Digital Media Program Courses

21st CENTURY JOURNALISM Full Year Course - 1.0 Units (Level 9,10,11,12)

This class will study a wide range of journalism, including but not limited to, news stories, sports reporting, writing editorials, copyediting, proofreading, advertising, newspaper layout and design, and digital photography techniques.

AUDIO/VIDEO PRODUCTION FUNDAMENTALS Semester course – 0.5 Unit (Level 9,10, 11, 12)

Students will develop news videos for the Channel 126 broadcasts and three sports highlight videos for the sports award’s events. Skills will include videotaping, storyboarding, editing, captioning, creating special effects, anchoring, and adding background music.

BUSINESS ESSENTIALS Semester Course – 0.5 Unit (Level 9,10, 11, 12)

A prerequisite for all other digital media courses. 

A course designed to give students an overview of the business management, AV communications and finance career cluster occupations. Students will develop an understanding of how academic skills in mathematics, economics and written and oral communications are integral components of success in these occupations. Students will examine current events to determine their impact on business and industry and legal and ethical behavior, acquire knowledge of safe and secure environmental controls to enhance productivity, determine how resources should be managed to achieve company goals and identify employability and personal skills needed to obtain a career and be successful in the workplace.

COMPUTER APPLICATIONS Full Year Course – 1.0 Units (9,10,11,12)

In Computer Applications courses, students acquire knowledge of and experience in the proper and efficient use of previously written software packages. These courses explore a wide range of applications, including (but not limited to) word-processing, spreadsheet, graphics, and database programs, and they may also cover the use of electronic mail and desktop publishing

DIGITAL MARKETING Semester - 0.5 Units (Level, 9,10,11,12)

A course designed to cover the principles and functions of marketing from the standpoint of conducting business on the Internet. Typically, students develop these useful skills: using the Internet as a marketing tool, conducting a marketing analysis via the Internet, planning marketing support activities, managing an electronic marketing campaign, managing/owning a business via the Internet, and analyzing the impact of the Internet on global marketing.

DIGITAL MEDIA PROJECT MANAGEMENT Year Course - 1 Unit (Level 9,10, 11, 12)

In addition to listed technical competencies Local Education Agencies are encouraged to develop Personalized Learning coursework representative of explicit objectives measured against specific target employment skills that are not available in other courses. These should be enumerated in addition to those listed below. Additional competencies may reflect the particular work environment, workplace experience and/or the essential skills addressed reflective of previous coursework.

DIGITAL MEDIA TECHNOLOGY Semester – 0.5 Units (Level, 9,10,11,12)

This course teaches the technical skills needed to work with electronic media.  Topics include exploring the use of digital media and video today and in the future, a study of the relationship of workflow to project planning and completion and the software, equipment and tools used in the industry.

GRAPHIC DESIGN FUNDAMENTALS Semester Course- 0.5 Units (Level, 9,10,11,12)

Graphic Design Fundamentals provides a basic understanding of the graphic design process.  Topics include analyzing the design elements and principles, exploring industry tools, software and equipment and learning composition techniques to develop a quality product.

GRAPHIC DESIGN Year Course - 1 Unit (Level 9,10, 11, 12)

This course teaches students to use artistic techniques to effectively communicate ideas and information to business and customer audiences via illustration and other forms of digital or printed media. Topics covered may include concept design, layout, paste-up and techniques such as engraving, etching, silkscreen, lithography, offset, drawing and cartooning, painting, collage and computer graphics.

MEDIA AND PUBLIC RELATIONS Semester – 0.5 Units (Level, 9,10,11,12)

This course will build skills needed to communicate messages to the public through advertising and public relations activities. Topics will include conflict awareness, reliability of sources, creating publicity materials, advertising and public relations campaigns and working with the media on behalf of clients.

PHOTO IMAGING Semester - 0.5 Units (Level, 9,10,11,12)

Photo Imaging teaches the technical skills needed to produce quality images for use in a variety of applications. Topics include use of equipment, software and techniques to take, edit and manipulate digital images.

SPORTS & ENTERTAINMENT MARKETING Semester - 0.5 Units (Level, 9,10,11,12)

This course introduces students to and help them refine marketing and management functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, and the sales or rental of supplies and equipment.

VIDEO PRODUCTION Year Course - 1 Unit (Level 9,10, 11, 12)

Video Production applies the technical skills learned in Audio Video Production Fundamentals by allowing students to orchestrate projects from setting the objectives to the post-production evaluation. The subject of the presentation may be determined in a number of ways, but must address an authentic need. The complexity of the presentation is not the focus of the course, but the experience of the entire process in, to include planning the presentation, setting up the studio (if applies), acting as videographer and editor to make it fluid and seamless.